CHICAGO, IL (BRAIN) - SRAM is adding to its marketing muscle with the hires of Elayna Caldwell and Chris Zigmont. Each will be making the move to Chicago as they take on their new roles next January.
Caldwell becomes director of brand marketing for mountain bike and Zigmont assumes the role of director of brand marketing for road. Both positions are new and add a new layer of management. Individual brand managers for each of SRAM's brands will now report to Caldwell and Zigmont.
"With our growth we've just found the need to put additional layers of responsibility," said David Zimberoff, SRAM's global marketing director. "Bringing Chris to head up road and Elayna to head mountain bike helps us react to the market very quickly. They're both seasoned veterans in the industry and great new additions to our team."
Caldwell is relocating to Chicago from Southern California, where she moved close to two years ago when she joined Interbike as marketing director. Before Interbike, Caldwell was marketing manager for Fox Racing Shox for seven years.
"I've enjoyed working with the Interbike folks; it's a great job and team," Caldwell said. "It's sad to leave that because we've had great success but I couldn't pass up this opportunity."
Zigmont is relocating from New Hampshire. He most recently was communications director for Lifeboat Events, organizer of DealerCamp and PressCamp. His past experience includes stints at Pedro's and Mavic.
Zigmont and Caldwell will start their new jobs in mid-January.